The Basics of Getting Flyers and Other Marketing Items Printed

Print is still one of the most powerful mediums of advertisement in the world despite the rise of the internet. Print marketing materials such as flyers and brochures offer a number of advantages. Apart from their low cost, they enjoy a high response rate. These and more are the benefits provided. However, to enjoy them all, you need to know the basics of printing marketing products. Here is a short guide to the process.

The Choice of Material

One of the first things you need to do is choose the material on which the products will be printed. Generally, people opt for the standard cardstock for brochures, postcards and business cards. However, there are several more options available in the market. Recycled paper is a popular choice. Premium quality paper is another option. In fact, you do not even have to choose paper as the material. You even print on wood, bamboo and other exotic materials.

Of course, the choice will depend on your budget. If you do have the money to spend, you should consider getting something other than the standard cardstock. You might be surprised at the results of the marketing campaign.

The Range of Inks

Just like paper, you do have choices when it comes to the inks. In most cases, the inks are chosen on the basis of the material which is being used for printing. Therefore, you may find the selection to be rather limited if you have chosen some exotic material like wood. For paper, the range of inks available is rather large. An exciting option can be UV inks which glow in the dark. Used correctly, they can make your brochures impressive.

The Finishing Options

All print materials should be given a layer of finish. This provides a bit of protection but enhances the aesthetics as well. Gloss is, by far, the most popular choice. Other commonly used options include matte and lamination. While you can get good results with them, you may also opt for something exotic like emboss.

Knowing the options available makes it easier to place the right order with the printing services. Of course, you need to hire the right company as well.