Print
is still one of the most powerful mediums of advertisement in the world despite
the rise of the internet. Print marketing materials such as flyers and
brochures offer a number of advantages. Apart from their low cost, they enjoy a
high response rate. These and more are the benefits provided. However, to enjoy
them all, you need to know the basics of printing marketing products. Here is a
short guide to the process.
The Choice of Material
One
of the first things you need to do is choose the material on which the products
will be printed. Generally, people opt for the standard cardstock for
brochures, postcards and business cards. However, there are several more
options available in the market. Recycled paper is a popular choice. Premium
quality paper is another option. In fact, you do not even have to choose paper
as the material. You even print on wood, bamboo and other exotic materials.
Of
course, the choice will depend on your budget. If you do have the money to
spend, you should consider getting something other than the standard cardstock.
You might be surprised at the results of the marketing campaign.
The Range of Inks
Just
like paper, you do have choices when it comes to the inks. In most cases, the
inks are chosen on the basis of the material which is being used for printing. Therefore,
you may find the selection to be rather limited if you have chosen some exotic
material like wood. For paper, the range of inks available is rather large. An
exciting option can be UV inks which glow in the dark. Used correctly, they can
make your brochures impressive.
The Finishing Options
All
print materials should be given a layer of finish. This provides a bit of
protection but enhances the aesthetics as well. Gloss is, by far, the most
popular choice. Other commonly used options include matte and lamination. While
you can get good results with them, you may also opt for something exotic like emboss.
Knowing
the options available makes it easier to place the right order with the printing
services. Of course, you need to hire the right company as well.
